Blog



Notice anything different?

06 June 2011 11:05
Change is the constant, the signal for rebirth, the egg of the phoenix - Christina Baldwin
As you may have noticed, this website has changed quite a bit, and it signals a new era for Fairsatile: it will be rebranded to Expohub, as this name better represents what the programme is and what it has to offer. With the new name come a new la... Read more


How callscripts can help improve your exhibition

07 April 2011 12:49
It usually takes me more than three weeks to prepare a good impromptu speech – Mark Twain
Having your sales properly organised is an essential factor in achieving a profitable exhibition. One part of this is having the right people involved in the sales process: office and field staff who are properly trained and knowledgeable of all i... Read more


What is a barterdeal? How can I use barterdeals for my exhibition, event or tradeshow?

30 March 2011 09:17
The propensity to truck, barter and exchange one thing for another is common to all men, and to be found in no other race of animals
- Adam Smith
Barterdeals can be very interesting when organizing an exhibition or event. Bartering can be defined as "the act or practice of trafficking by exchange of commodities; an exchange of goods." Instead of paying for a product or service with money, y... Read more


Miniseries: Aspects of Exhibitions and Events – Organizing through Communicating

01 March 2011 11:35
Organizing is what you do before you do something, so that when you do it, it is not all mixed up.
- Alan Alexander Milne
Organizing an exhibition or event is not an easy task – it involves thinking through the entire production of your event or exhibition, and setting up every aspect and party involved in the exhibition or event to go according to your plans. It is ... Read more


Miniseries: Aspects of Events and Exhibitions: Upselling

21 February 2011 16:20
Productivity is being able to do things that you were never able to do before.
-Jim Manzi
In my previous blogpost, I wrote about choosing an appropriate proposition for your target group. One factor to take into account is the type of exhibitor (experienced vs. inexperienced). Another is the event or exhibition you are organizing: is i... Read more


Miniseries: Aspects of Exhibitions and Events – What am I selling?

15 February 2011 11:22
Drive thy business or it will drive thee – Benjamin Franklin
Without exhibitors, there is no exhibition, no visitors, no turnover. Sales plays an essential role in the preparation for an exhibition or an event. In this blogpost, I will write about which choices are important in deciding what to sell to an e... Read more


Miniseries: Aspects of Events and Exhibitions - Planning

08 February 2011 09:33
Failing to plan is planning to fail - Alan Lakein
The next few weeks I will be writing a miniseries about different aspects of exhibitions and events, and I will be discussing the issues asscociated with it. As the titel of this blogpost and the quote above suggests, this first episode deals with... Read more


Applications and Software for Exhibitions and Events

24 January 2011 20:54
Communication leads to community, that is, to understanding, intimacy and mutual valuing - Rollo May
When searching for software and applications for exhibitions and events, it seems as though not much is out there: there are a few companies who have developed specific programmes for the exhibition- and eventsector. When extending the search towa... Read more


Applications for Co-creation at events and exhibitions

17 January 2011 13:26
The goal of social media is to turn customers into a volunteer marketing army - Jay Baer
In a previous blogpost, I described co-creation as a means to create 'an experience' at an event or an exhibtion. As promised I bring you a piece about mobile applications to facilitate co-creation. It might have stood out for you, but an increasi... Read more


Experience & Co-Creation

10 January 2011 22:42
Tell me, I forget.
Show me, I remember.
Involve me, I understand.
- Confusius
The term 'experience' is a relatively new, but nonetheless widespread concept in the exhibition- and event sector. The quote above illustrates the effect that an 'experience' has on visitors of an exhibition or event. Less known, but equally inter... Read more


Introduction

03 January 2011 09:51
Education is a social process. Education is growth. Education is, not a preparation for life; education is life itself - John Dewey
Welcome to my blog! As the quote above suggests, I am learning on a continuous basis. When reviewing my CV on LinkedIn, it quickly become apparent that my education is broad, my h... Read more


Coming soon: the Fairsatile blog

20 December 2010 11:13

Are you an organiser of exhibitions and/or events? Are you interested in the latest developments regarding trends, concepts, software, applications and best practices?
Then follow this blog, where, starting the 1st week of 2011, weekly... Read more